How Many Calls-to-Action Can I Use in an Email?
Does having creative preview text affect the open rate of an email? This test looks at what happens when creative preview text is used vs preview text pulled by the email service provider.
Better to Give or Donate?
For the call-to-action button text, is it better to use “Give Now” or “Donate Now”? We ran a test to find out which performs better.
Call to Action Button Text
How does call to action button text affect the number of click-throughs.