Should You Use a Headline or Sentence as Your Email Subject Line?
Don’t underestimate the importance of an email subject line. Does a sentence-style subject line, where only the first word is capitalized, perform better than a headline-style subject line? We ran a test to find out and here are the results.
Email Template (Letter vs. Newsletter)
How does a email template affect the number of donations?
Emoji in the Subject Line
Does adding an emoji in the subject line improve email engagement?