Recurring vs. One-time Donation: Your Default Giving Options
Is it better to set the default option on your donation page to a “one-time” or “recurring” gift? Your choice could result in more donations. After conducting a test, we found out which giving option is better for organizations and donors.
Giving Page Suggested Donation Amount
Does having creative preview text affect the open rate of an email? This test looks at what happens when creative preview text is used vs preview text pulled by the email service provider.