How To Create An Email Series That Turns Leads Into Donors

Build Good Fundraising Podcast

Episode Notes

Email fundraising is one of the easiest ways you can build a deep and lasting relationship with your donors. And it remains one of the most cost-effective tools you can use to increase donor loyalty and revenue.

But most organizations struggle to acquire email addresses from donors or potential donors. And many don’t have a clear strategy on how to turn leads into donors. One of the simplest ways to increase new donor engagement is to create an automated email welcome series that runs in the background.

Hear how to test, tweak, and optimizes email campaigns with confidence.