How To Learn About Your Audience Through Testing

Nonprofit Marketing Unplugged presented by Feathr

Episode Notes

My marketing motto is “Test it.” It’s always better to take a solid swing, click send on that email, and then be ready to learn from how your audience responds.

Because every nonprofit’s audience is unique, there isn’t a best practice that works 100% of the time. But not every test is equal. Knowing why you’re testing, what you’re testing, and knowing what you can replicate is essential before hitting send.