Is it better to set the default option on your donation page to a “one-time” or “recurring” gift? Your choice could result in more donations. After conducting a test, we found out which giving option is better for organizations and donors.

Don’t underestimate the importance of an email subject line. Does a sentence-style subject line, where only the first word is capitalized, perform better than a headline-style subject line? We ran a test to find out and here are the results.

Does having creative preview text affect the open rate of an email? This test looks at what happens when creative preview text is used vs preview text pulled by the email service provider.

Does having creative preview text affect the open rate of an email? This test looks at what happens when creative preview text is used vs preview text pulled by the email service provider.

Does having creative preview text affect the open rate of an email? This test looks at what happens when creative preview text is used vs preview text pulled by the email service provider.

For the call-to-action button text, is it better to use “Give Now” or “Donate Now”? We ran a test to find out which performs better.

Test finds out how important donor-centered language is in a subject line.

Is it better to use an on-site, general giving page or an external landing page for your campaigns?

How using the word “free” in a subject line affects engagement and deliverability.

How does a email template affect the number of donations?

How does call to action button text affect the number of click-throughs.

Does adding an emoji in the subject line improve email engagement?